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I am sure you must have seen people give up pursuing their goals before they realize them. We always hope that we do not become so. I was in the franchising business once. We wanted to franchise our business and one of the first things the consultant advised was never to quit. If you have a goal and it is worth pursuing, go after it and rest only after you have attained it. Persistence is putting efforts to achieve the goal after the initial zeal has waned out. We all feel full of zeal and motivation when we begin a task, but that wanes out gradually. It is after losing this zeal that truly determines how determined and persistent we are to achieve our goals. It is the line that distinguishes the successful from the failures.